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About The Product Launch Field Guide
The Product Launch Field Guide is published by Cydney Mar, a Product Development Strategist based in Montreal, to help founders take a product idea from concept to launch.
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Who publishes this product launch guide?
This guide is published by Cydney Mar, the business it covers. It is one of a small number of websites Cydney Mar publishes, and it exists to share practical guidance on product development and launching product-based businesses. Her main website is cydneymar.com.
Who is Cydney Mar?
Cydney Mar is a Product Development Strategist who has been designing and building product for more than 45 years. She was an award-winning designer in New York in the late 1970s, designed Cirque du Soleil's first Boutique Collection, and led design for Edwin Jeans in North America. For 15+ years she sold her own collections on QVC in 8 countries, with 800+ hours of live television and over $300 million in retail, TV, and DTC sales.
She has served as an expert advisor to Startup Canada and EDC, and founded Cydney Mar Wellness. She is Nlaka'pamux, and her consulting company is Indigenous-owned and 100% woman owned and operated in Montreal, Canada.
Why does this guide exist?
Most founders with a product idea are not short of ideas. They are short of a map: which step comes next, and how to avoid an expensive mistake they cannot undo. This guide puts the Concept-to-Reality Pathway, launch path comparisons, sourced statistics, and plain answers in one place.
It is not an independent publication. Recommendations reflect Cydney Mar's experience and are explained on the methodology page. To work with Cydney, use the contact page on her main website.
Questions about Cydney Mar
Who is Cydney Mar?
Cydney Mar is a Product Development Strategist with 45+ years of experience and $300M+ in global product sales across retail, TV, and direct-to-consumer markets. She designed Cirque du Soleil's first Boutique Collection, led design for Edwin Jeans in North America, and founded Cydney Mar Wellness. She has been an expert advisor to StartUp Canada and the EDC.
See this answer in the full FAQWhere is Cydney Mar based?
Cydney Mar is based in Montreal, Canada, and works with clients worldwide. Her group of companies operates under 9324-3566 Quebec Inc. Her vitamin brand, Cydney Mar Wellness, is made in Canada with a manufacturing partner based in Montreal, and she has written about manufacturing opportunities in places such as Morocco.
See this answer in the full FAQDoes Cydney Mar work with Indigenous entrepreneurs?
Yes. Cydney Mar is a proud Nlaka'pamux woman, and her company is a certified Aboriginal company that is 100% woman owned and operated. Through the TIB program, she offers CCIB members a complimentary 60-minute Concept-to-Reality Strategy Session and her From Idea to Income workbook, with deeper support that is often grant-eligible.
See this answer in the full FAQCan Cydney Mar help with business plans for grants?
Yes. Business strategy is one of the three areas Cydney Mar lists in her work, including business plans and cost structures strong enough for grant and funding applications. She also offers business diagnostics to find where a business is leaking opportunity, along with honest guidance on what to build next.
See this answer in the full FAQHow do I get started with Cydney Mar?
Start with the contact page on her main website, cydneymar.com, where you can book a call, send an email, or phone. Come ready to describe your product idea, who it is for, and where you are stuck. The first conversation is about finding what is holding you back and mapping clear next steps.
See this answer in the full FAQ
Have a product idea? Talk it through with Cydney Mar.
Cydney brings 45+ years of experience and $300M+ in global product sales to founders who want an expert guide rather than guesswork. Reach her through the contact page on her main website.